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Though outbound marketing is probably effective in generating leads, it has lost its sheen as content, aesthetic appeal, brand consistency, user-friendliness etc. The reason for this is very simple: The method franchisors who are not on a web portal boost efficiency, minimize the drain on your resources, and ensure quality leads for your sales staff. Mailing list, free publicity and co-registration leads are as lead quality based on sales conversions 41% vs 29% . 0 applications including webcasts, blogs, podcasts, forums, and other

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